By Marissa Wu

From microblading to traptox and ecotin (that’s the “new” niacinamide for you) what’s trending in the beauty world is constantly changing. It can be dizzying trying to keep up with all of the viral TikToks and myriad product launches. So what’s actually worth paying attention to? Trend forecaster The Inflection Point zeroed in on a handful of skin and hair care trends that have been the subject of significant buzz recently. From spermidine supplements to rosemary shampoo, here are eight we think will be big in 2024. We talked with several experts about the claims each of these ingredients make—both accurate and apocryphal—and got their tips for incorporating them into your beauty routine.

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